University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-Champaign

Customer Insights: New Product Development Orientation

Taught in English

Some content may not be translated

16,796 already enrolled

Course

Gain insight into a topic and learn the fundamentals

William Qualls

Instructor: William Qualls

4.4

(99 reviews)

Beginner level
No prior experience required
Approx. 11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.

What's included

5 videos5 readings2 quizzes1 discussion prompt

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.

What's included

3 videos1 reading1 peer review

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.

What's included

4 videos1 reading1 peer review1 discussion prompt

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

What's included

3 videos1 reading1 peer review1 discussion prompt

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

What's included

6 videos2 readings1 peer review1 plugin

Instructor

Instructor ratings
4.6 (20 ratings)
William Qualls
University of Illinois at Urbana-Champaign
1 Course16,796 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 99

4.4

99 reviews

  • 5 stars

    62.62%

  • 4 stars

    23.23%

  • 3 stars

    8.08%

  • 2 stars

    2.02%

  • 1 star

    4.04%

AM
5

Reviewed on May 26, 2018

BM
5

Reviewed on Mar 5, 2020

RN
4

Reviewed on Jan 9, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions