This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Customer Insights: New Product Development Orientation
Customer Insights: New Product Development Orientation
Taught in English
Some content may not be translated
16,796 already enrolled
4.4
(99 reviews)
Beginner level
No prior experience required
Approx. 11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Assessments
2 quizzes
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation.
What's included
5 videos5 readings2 quizzes1 discussion prompt
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
What's included
3 videos1 reading1 peer review
This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development.
What's included
4 videos1 reading1 peer review1 discussion prompt
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.
What's included
3 videos1 reading1 peer review1 discussion prompt
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.
What's included
6 videos2 readings1 peer review1 plugin
Instructor
Instructor ratings
4.6 (20 ratings)
Recommended if you're interested in Marketing
University of Illinois at Urbana-Champaign
University of Colorado Boulder
University of Illinois at Urbana-Champaign
University of Colorado Boulder
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