University of Illinois at Urbana-Champaign
Digital Content Planning and Management
University of Illinois at Urbana-Champaign

Digital Content Planning and Management

Taught in English

Some content may not be translated

2,508 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Marisa Peacock

Instructor: Marisa Peacock

4.6

(15 reviews)

Beginner level

Recommended experience

Approx. 12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Basic concepts and strategy of digital content and technology

  • How to plan your content based on audience analysis and content relevancy 

  • How to conduct content audits and map out content needs

  • How to create, sustain and maintain content 

Details to know

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Assessments

11 quizzes

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There are 5 modules in this course

You will learn more about this course, your classmates, and the Coursera learning environment, including the technical skills required to complete the course successfully.

What's included

1 video3 readings1 quiz1 discussion prompt1 plugin

Managing a company's digital content is essential for a successful business operation. Digital content management (DCM) is a set of processes allowing businesses to streamline digital content production, allocation, and distribution. Content management is a necessary, albeit time-consuming, element of digital marketing. It provides the infrastructure to support your web content, mobile content, digital assets, and more. Without a content management strategy, your company’s presence is unsupported, unstructured, and worse, uncontrolled. 

What's included

9 videos7 readings3 quizzes1 discussion prompt

Not all content is created equally. Depending on your audiences and their behaviors across different touchpoints and platforms, their interests in different types of content are different. Before we can create content, we have to know who our audience is and the opportunities to engage with them, as well as the type of content they’ll likely find most engaging. We'll learn more about how to identify your audience and take inventory of your existing content. 

What's included

7 videos8 readings3 quizzes2 discussion prompts

Now that you have a better idea of the different ways content can be used to engage your audience, it’s important to understand your capacity for creating and managing your content. 

What's included

4 videos5 readings2 quizzes

If you want to know whether or not your content marketing is working, you need first to define what “working” means. It will be different for each business, depending on what it wants to achieve and its audience’s behaviors, interests, and motivations. Once you figure out what’s working, you’ll need digital governance to help standardize your approach.

What's included

6 videos4 readings2 quizzes1 plugin

Instructor

Instructor ratings
4.8 (8 ratings)
Marisa Peacock
University of Illinois at Urbana-Champaign
1 Course2,508 learners

Offered by

Recommended if you're interested in Marketing

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4.6

15 reviews

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GS
5

Reviewed on Apr 20, 2023

MG
5

Reviewed on Aug 4, 2023

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