University of Illinois at Urbana-Champaign
数字化营销 Specialization
University of Illinois at Urbana-Champaign

数字化营销 Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Taught in English

Some content may not be translated

Vishal Sachdev
Mike Yao
Kevin Hartman

Instructors: Vishal Sachdev

78,628 already enrolled

Included with Coursera Plus

Specialization - 7 course series

Get in-depth knowledge of a subject

4.6

(16,739 reviews)

Beginner level
No prior experience required
4 months at 10 hours a week
Flexible schedule
Learn at your own pace
Progress towards a degree

Specialization - 7 course series

Get in-depth knowledge of a subject

4.6

(16,739 reviews)

Beginner level
No prior experience required
4 months at 10 hours a week
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Illinois at Urbana-Champaign
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Specialization - 7 course series

The Digital Marketing Revolution

Course 125 hours4.7 (1,547 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Plan
Category: Marketing Performance Measurement And Management
Category: Search Advertising
Category: Digital Marketing
Category: Marketing Analytics

Marketing in a Digital World

Course 228 hours4.7 (16,859 ratings)

What you'll learn

Skills you'll gain

Category: Data Collection
Category: Data Analysis
Category: Analytics
Category: Data Visualization
Category: Digital Marketing

Digital Marketing Analytics in Theory

Course 320 hours4.5 (4,727 ratings)

What you'll learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Category: Marketing
Category: Digital Marketing
Category: Marketing Mix
Category: Product Strategies
Category: Pricing Strategies

Digital Marketing Analytics in Practice

Course 420 hours4.5 (3,280 ratings)

What you'll learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you'll gain

Category: Mobile Marketing
Category: Integrated Marketing Communications
Category: Social Media
Category: Digital Marketing
Category: Marketing Channel

Digital Media and Marketing Principles

Course 520 hours4.4 (2,832 ratings)

What you'll learn

Digital Media and Marketing Strategies

Course 619 hours4.6 (3,056 ratings)

What you'll learn

Skills you'll gain

Category: Analytics
Category: Digital Marketing
Category: Marketing Analytics
Category: Marketing Performance

Digital Marketing Capstone

Course 713 hours4.5 (584 ratings)

What you'll learn

Skills you'll gain

Category: Brand Communication
Category: Social Media
Category: Content Marketing
Category: Digital Marketing
Category: search marketing

Instructors

Vishal Sachdev
University of Illinois at Urbana-Champaign
2 Courses48,319 learners
Mike Yao
University of Illinois at Urbana-Champaign
5 Courses172,751 learners
Kevin Hartman
University of Illinois at Urbana-Champaign
5 Courses219,671 learners

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