Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients. Avec plus de 500 000 étudiants, le cours « Le marketing dans un monde numérique » est l’un des plus populaires de Coursera, et Class Central le considère comme l’un des 50 meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Le marketing dans un monde numérique
Le marketing dans un monde numérique
Taught in French
1,876 already enrolled
4.6
(10 reviews)
Beginner level
No prior experience required
Approx. 28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 quizzes
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Dans ce premier module, vous découvrirez le cours, votre instructeur, vos camarades et notre environnement d’apprentissage. Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans le développement et le partage de produits.
What's included
12 videos11 readings6 quizzes2 peer reviews
Dans ce module, vous découvrirez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans les activités de promotion.
What's included
9 videos3 readings5 quizzes2 peer reviews
Dans ce module, vous découvrirez comment les nouveaux outils numériques modifient la distribution des produits et révolutionnent le paysage du commerce de détail.
What's included
9 videos3 readings5 quizzes2 peer reviews
Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans la définition du prix qu’ils paient pour les produits qu’ils achètent.
What's included
10 videos6 readings5 quizzes2 peer reviews
Instructor
Instructor ratings
4.7 (6 ratings)
Recommended if you're interested in Marketing
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Fundação Instituto de Administração
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