University of Illinois at Urbana-Champaign

Marketing in a Digital World

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Aric Rindfleisch

Instructor: Aric Rindfleisch

563,884 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(16,859 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(16,859 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.

What's included

12 videos11 readings6 quizzes2 peer reviews

In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

What's included

9 videos6 readings5 quizzes2 peer reviews

Instructor

Instructor ratings
4.8 (4,441 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses664,996 learners

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Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 16859

4.7

16,859 reviews

  • 5 stars

    79.59%

  • 4 stars

    16.82%

  • 3 stars

    2.14%

  • 2 stars

    0.51%

  • 1 star

    0.93%

MS
5

Reviewed on May 28, 2020

SM
5

Reviewed on Jul 23, 2019

DR
5

Reviewed on Mar 5, 2020

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