Outdoor LED Billboard Recommendation

Linsn outdoor LED billboard is used to display bright, high-visibility advertisements and information, effectively capturing the attention of passersby.

ev960 led screen for advertising

MA960 Series

es960-product-cover

ES960 Series

Linsn OF800 Commercial LED Display

OF800 Series

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What Can Outdoor LED Billboard Bring to You?

1. Increased Visibility: Captures attention with bright, dynamic displays.

2. Effective Advertising: Boosts brand awareness with high-impact visuals.

3. Customizable Content: Easily update and change ads as needed.

4. Wider Reach: Reaches a large audience, day and night.

5. Cost-Effective: Reduces long-term advertising costs with reusable content.

Digital Billboards VS Traditional Billboards

Digital Billboard

1. Digital billboards offer more flexibility with dynamic content, while traditional billboards are limited to static ads.

2. Digital billboards are more cost-efficient over time due to digital updates, whereas traditional billboards have ongoing printing costs.

3. Digital billboards have a stronger visual impact with bright, changing displays, compared to the static nature of traditional billboards.

4. Digital billboards allow for instant content updates, while traditional billboards require manual changes that take more time.

5. Digital billboards reduce waste by eliminating the need for printed materials, whereas traditional billboards generate waste through regular print updates.

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Where Can You Use Outdoor LED Billboard?

Highway Billboard

Highways and Roadsides

Outdoor LED billboards are strategically placed along major highways and busy roads to capture the attention of drivers and passengers. 

These locations are ideal for reaching a large audience traveling at various times of the day, making them perfect for advertising products, services, or upcoming events. 

The high visibility and bright displays ensure that the messages are seen clearly, even at high speeds or during nighttime driving.

City Centers

In bustling urban areas, outdoor LED billboards are positioned in city centers where they can reach a diverse and dense population. 

These locations are prime for advertising because they are frequented by pedestrians, shoppers, and office workers. 

The dynamic content capabilities of LED billboards allow for engaging advertisements that stand out in the crowded cityscape, making them effective for brand awareness and promotional campaigns.

City Billboard

Sports Arenas and Stadium

Sports arenas and stadiums are ideal locations for outdoor LED billboards, where they can engage large crowds attending events. 

These billboards are used to display advertisements, event schedules, and live updates, enhancing the overall experience for attendees. 

The high visibility and large size make them perfect for reaching spectators from all angles, ensuring that the advertised messages have a wide impact on both in-person audiences and those watching broadcasts.

Linsn LED Outdoor LED Billboard Solutions

ma960 weight

MA960 Series

es960-new-covers

ES960 Series

of800 led cabinet

OF800 Outdoor LED Display

Outdoor LED Billboard, Create Immersive Experience

An outdoor LED billboard creates an immersive experience with vibrant visuals and dynamic content, capturing attention and transforming spaces into captivating visual displays.

Linsn LED provides high-quality outdoor LED billboard with factory prices and fast delivery! In this page, we will tell you useful ways to choose LED screen billboards, how to get reasonable LED billboard prices, installation methods, and why Linsn LED can be your reliable LED billboard display manufacturer!

1. What is an LED billboard?​

The outdoor Billboard display uses a large area display screen composed of a dot matrix module composed of light-emitting diodes or a pixel unit, combined with many modern high-tech such as microelectronics, optics, computers, information processing, etc., with strong environmental adaptability, high energy saving, and longevity.

In recent years, large-screen advertising players have become more and more widely used in outdoor advertising. Outdoor billboard display not only have high brightness, high contrast, and vivid colors, but also display dynamic images and text, active light emission, and high resolution at long distances.

1.1 How Do LED Billboards Work?

The LED technology means there will be light emitting diodes to display images and videos. A LED billboard can be consisted of several components including LED modules, LED control cards, power box, cables, cabinet frame and fans.

(1) LED display module: 

This is one of the basic component of LED cabinet, and is consisted of LED lamp beads and driver ICs to show different brightness and color.

(2) Power box:

The power box will transform the input power to meet the requirements of LED display working.

(3) Control card:

It is the core part of the control system. A control card can receive the signal from computer and then tranforms it into the command that is compatible with LED display module.

(4) Cables:

Including signal cables and power cables. The power cables transmit the power the display needed to work, and the signal cables are responsible for transmitting control signals and data.

(5) Cooling system:

For some large LED screens, there will be cooling system to help heat dissipation to enable the stable running such as fans.

These parts consist the whole LED cabinet, and we will use numbers of LED cabinets to build LED billboard!

2. Types of Outdoor LED Billboard​

2.1 Digital LED Billboards

Description: These are the most common types of LED billboards. They display digital content, such as advertisements, videos, and images.

Applications: Urban areas, highways, and busy streets.

Features: High brightness, dynamic content, remote content management.

2.2 Transparent LED Billboards

Description: Made with transparent LED panels, these billboards allow light to pass through, creating a see-through effect.

Applications: Storefronts, glass buildings, and shopping malls.

Features: High transparency, lightweight, can be integrated into windows without blocking natural light.

2.3 Curved LED Billboards

Description: These billboards feature a curved design, allowing them to fit on curved surfaces or provide a unique visual experience.

Applications: Stadiums, arenas, large public spaces.

Features: Seamless display, wide viewing angles, adaptable to various surface shapes.

2.4 3D LED Billboards

Description: These billboards use advanced technology to create three-dimensional effects, making the content appear to pop out of the screen.

Applications: High-traffic areas, special events, and iconic locations.

Features: Eye-catching visuals, immersive experience, enhanced brand impact.

2.5 Mobile LED Billboards

Description: These billboards are mounted on vehicles, allowing them to be moved to different locations.

Applications: Events, promotions, parades, and mobile advertising campaigns.

Features: Flexibility, targeted advertising, and the ability to reach diverse audiences.

2.6 Interactive LED Billboards

Description: Equipped with sensors or touchscreens, these billboards engage viewers by allowing them to interact with the content.

Applications: Public spaces, shopping centers, and interactive marketing campaigns.

Features: User engagement, customizable content, real-time data collection.

2.7 Weatherproof LED Billboards

Description: Designed to withstand harsh outdoor conditions, these billboards are durable and resistant to elements like rain, wind, and extreme temperatures.

Applications: Highways, coastal areas, and regions with extreme weather.

Features: Robust construction, long lifespan, consistent performance in various weather conditions.

2.8 Solar-powered LED Billboards

Description: These billboards are powered by solar energy, making them an eco-friendly option.

Applications: Remote areas, eco-conscious campaigns.

Features: Energy-efficient, reduced operational costs, sustainable advertising.

Each type of outdoor LED billboard serves different purposes and can be selected based on the specific needs of a campaign or location. The choice depends on visibility, audience engagement, and environmental conditions.

3. Outdoor LED Billboard Technical Features​

Outdoor LED billboards are designed with several technical features to ensure optimal performance, durability, and visibility in various environmental conditions. Here’s a breakdown of the key technical features:

Determines resolution and image clarity, with smaller pitches offering more details.

Measured in nits, essential for visibility in direct sunlight.

The range at which content is visible without quality loss; wider angles improve audience reach.

Indicates protection against dust and water, ensuring durability in outdoor conditions.

Higher rates provide smoother visuals, especially for video content.

Higher ratios enhance image depth and vibrancy.

Efficient energy use reduces operating costs.

Long-lasting LED modules reduce maintenance needs.

Enables easy content updates and real-time performance tracking.

Ensures consistent and accurate color representation across the display.

Facilitates easy assembly, maintenance, and scalability.

Adjusts brightness and performance based on ambient conditions.

Simplifies content scheduling and updates.

Maintains optimal performance by managing heat effectively.

Reduces operational costs and environmental impact.

4. Installation Method for Outdoor Application​

Here are two installations based on different application requirements:

(1) outdoor installation with front maintenance

Since there is no maintenance space behind the installation location, we can use the front maintenance cabinet and front open cabinet.

Remark: The emergence of outdoor front maintenance modules, will gradually replace the outdoor front open cabinets, making installation more convenient, lower cost, and more widely used.

(2) outdoor installation with back maintenance ways

Outdoor back maintenance is the most commonly used maintenance method, as long as there is enough space behind it can be used for back maintenance installation, the following are common installation methods:

LED display rooftop installation
LED display standing floor installation
LED screen stand collumn installation

1. Hanging type: mainly use the designed steel structure to hang the outdoor LED display screen on the structure. Generally, it is used on the stage or outdoors when there is no wall support. In the case of temporary use of outdoor LED screens, the lifting method has obvious advantages, this type usually used in rental projects.

2. Wall-mounted: generally, a stress point is made on the wall, and the outdoor LED display is hung on the wall, and the wall is used as fixed support.

3. Embedded installation method: generally, a steel structure is added to the wall, and then the outdoor advertising LED display is embedded with the steel structure as a support. The main installation site is the external wall of the building.

4. Column type: if there is no wall or available support points around, the column type outdoor LED display installation method requires a higher steel structure and is the most common installation method. For example, outdoor advertising LED screens next to the highway are installed in a column type.

5. Advantages of LED Billboard Display​

When it comes to advertising, digital LED billboards can make your brand stand out from the rest. With the bright, vivid, and colorful display, you can capture the attention of passersby instantly. Some advantages give it a competitive position in the area of advertising media. If you are looking for a new way to impact your potential customers, let’s look.

a. Long working life for different applications with bright, vivid, and efficient display

The LED billboard can grab the passerby’s attention quickly and can be applied to various events such as festivals and advertisement campaigns. Compared with the traditional, paper billboard it can display dynamic content with high brightness and clear images. On the one hand, people will be more attracted by dynamic content instead of a static one.

On the other hand, a digital LED display can still be seen even in the dark at night, which means it can work for you 24 hours a day, whereas printed billboards may lose the advertising function at night or need additional equipment.

b. High durability with IP65 waterproof grade.

Commonly, there is an IP65 rating for digital LED billboards, meaning they can resist water and solid contaminants to a large extent and are highly resistant to damage. 

However, traditional billboards feature vinyl can be easily damageable and usually face the problems of humidity and corrosion. Moreover, you can update the content only through software. 

But if you want to change the contents displayed on the traditional one, you have to hire somebody to climb up to repaper it, and there will be additional printing costs and labor costs. The comparatively lower maintenance costs will save your budget when you take a long-term point of view.

c. More efficient use of your budgets, playing multiple messages.

Using an LED screen billboard can provide you with more creativity in the content displayed at a specific time. For instance, if you own a restaurant that opens for breakfast, lunch, and dinner, you may want to advertise to people a dish of hot egg cakes and delicious coffee in the morning, and the tasty roast chicken combo after a stressful work of the day. You can choose to capture people’s attention based on what they want.

The benefits can be obvious as you can transfer your advertisement from this one to another one in a very short time just using a convenient software at hand without fussy preparing jobs. It will provide you higher sales volume possibility without a doubt.

If you own an LED billboard, you can use it to promote different stores. For example, if you have two stores, you can send different versions of advertisements for the two stores in different time slots. That can save you the cost of needless printed billboards and site occupation fees.

d. Advantages for advertisement companies

If you are a billboard company, you can update your traditional billboards to digital which will put you in a unique market position. That also means, you can sell the same board to different buyers at the same time, which will increase your revenue and potential client base.

LED digital billboard case sharing

6. How to Control the Outdoor LED Billboard?​

Controlling an outdoor LED billboard involves managing the content displayed, adjusting settings, and monitoring the billboard’s performance. Here’s a concise guide on how to do it:

7. Why Your Business Should Consider Outdoor LED Billboard Sign?​

Outdoor LED billboard signs can be a powerful tool for businesses looking to increase their visibility and reach a broad audience. Here are some compelling reasons why your business should consider investing in outdoor LED billboards:

Enhanced Visibility: Bright, eye-catching displays ensure your brand is noticed around the clock.

Flexible Advertising: Quickly update content to match promotions, events, or changing trends.

Cost Efficiency: Save on printing and installation costs by using digital content.

High Engagement: Dynamic visuals and interactive options capture and retain audience attention.

Durable and Reliable: Weather-resistant and low-maintenance, providing long-term advertising solutions.

Sustainability: Reduce energy consumption and material waste, contributing to eco-friendly marketing.

Precise Targeting: Position your billboard in key locations to reach your desired audience.

Investing in outdoor LED billboard signs can significantly boost your business’s visibility, engagement, and overall marketing effectiveness. They offer a versatile, durable, and impactful way to communicate with a wide audience, making them a smart choice for businesses of all sizes.

8. Typical Application Scenarios with Latest Successful Cases​

Nowadays, there are more and more outdoor LED billboards, including Shopping mall advertising screens, highway LED screens, stadium perimeter LED screens, Hotel screens, and LED large-screen advertisements, etc., in various forms. Today, Linsn LED will take you to see the application scenarios of outdoor LED displays with our latest successful cases.

Case 1. New Zealand P10 outdoor led billboard with size 11.52×3.84m

This LED Billboard was installed near the overpass of the city in New Zealand. It’s with 960x960mm hollow designed metal cabinet + 320X320mm IP68 LED Modules that makes the whole screen can be 100% front service.

outdoor advertising led display screen case sharing
LED billboard advertising case sharing

Case 2. Argentina P6 outdoor led billboard with size 20.16×0.96m

The curved LED screen was installed at commercial street in Argentina. It’s with different size&special designed metal cabinet + 160x160mm small size LED Modules that makes the whole curved led screen

outdoor advertising display case sharing

9. Features and Application of LED Cabinet for Outdoor LED Billboard​

Here are 4 running models of LED cabinets designed for Outdoor LED billboards, below main features FYR:
ItemOF800EV960
PictureOF800 led screen for outdoor advertising EV960 led billboard signs
MaterialProfile AluminumIron/Aluminum
Size (mm)800*900 800*1200 1200*900960*960 1440*960 960*1280
Thickness (mm)9875
Weight (kg/sqm)3035 (Iron) 30 (Aluminum)
Waterproof RateIP65 front/RearIP66 front/Rear
Service methodFront/RearFront/Rear
Pixel pitch availableP4.16, P5, P6.25, P8.33, P10P6.67, P8 & P10
CostScreen budgetHighHigh
Transportation, installation & maintenanceEconomicEconomic
ElectricityEnergy savingEnergy saving
FeatureSmart & user friendlyWorry free

1. OF800- Profile Aluminum 800*900 frontal service energy saving LED cabinet

Linsn LED Billboard

Features

1) Smart design & front maintenance

The cabinet is a new design for some high-end users, energy saving, front service & smarter design– except the module, all other accessories: power supply, receiving card, and cables are all installed inside the back cover, making it more easier & quicker maintenance, and meet the requirement to be applied in some special installation environment that needs dual-front & rear service.

2) Handy & user friendly

The thin shape: only 98mm thickness, 800mm (W)*900mm (H): 26kgs/pc, 1200mm (W)*900mm (H): 33kgs/pc, EST. 35% lighter than Iron display. Sure it’s more economical for transportation, on the other hand, it makes it handy for installation & maintenance, User-friendly.

Application: City building & downtown, high-end users, budget abundant

2. Aluminum Chassis 960*960mm LED cabinet-EV960

Linsn 960 series outdoor led billboard

Features

1) Smart design; front maintenance

The EV960 is 100% front/back service, installation method unlimited, wall mounted, special LED billboard shape design all available, 75mm ultra thin makes it looks perfect when mounted on wall.

2) High quality & worry free

IP66 high waterproof level, IECEE certified, high fireproof level, makes it worry free during application.

Application: Wild environment, especially for some places with extreme weather conditions, such as hot wave (Mid. East, Australia), Cold wave or Snowing (North EU, North RU, North US, etc); Important project for government or commercial, requires high level of waterproof & fireproof.

9.1 How Much Energy Does EV960 Series Cost?

The energy-saving functions of Linsn EV960 are more effective, which can provide higher brightness while cost less power consumption( 152w/㎡ for 7000 nits).

Here we provide a simple chat for you to know how effective our EV960 series on energy saving.

100sqm EV960 series compared with normal cabinet
 Update P10 7000nitsNormal P10 6000 nitsMoney you save
Saving power consumptionAverage 150W/SQMAverage 300W/SQM 
1 Day288KW $18.72
1 Year10KKW $6,832.80
3 Year30KKW $20,498.40
5 Year50KKW $34,165.00
2019 US Industrial/Commercial electricity rate: 0.065/KW
Linsn LED billboard

10. How to Choose Outdoor LED Billboard with a Reasonable Budget?​

How to choose an outdoor LED display that suits you is very important. The purpose of Linsn LED is to help you find the right one, not the expensive one.

1. According to the viewing distance and brightness:

P generally represents the pixel pitch, and the value behind P mainly refers to the distance between two LED lamp beads, which we usually call the dot pitch. And the smaller the dot pitch value, the higher the unit pixel, and the brighter the display screen. Each dot-pitch outdoor LED display has its viewing distance.

After the display is installed, how far away the nearest audience is from the screen is one of the important conditions for choosing an outdoor LED display.

For example, the viewing distance of the LED display screen P10 is ≥10M, the viewing distance of the LED display screen P6 is ≥6M, the viewing distance of the LED display screen P4 is ≥4M, and so on. If the closest viewing distance of the LED display you make is 10M, then you have to choose an outdoor LED display with a dot pitch below P10. The model can be initially determined.

2. Based on installation area:

If the minimum imaging point of the LED display is 5W pixels. The display area is multiplied by the single square pixel of the selected model to get the whole screen pixel. Use this pixel to choose which product is suitable.

3. Different screen sizes with budget:

The smaller the dot pitch, the more expensive the outdoor full-color LED display. After determining the LED display model based on the above two points, you can finally determine which model to choose according to your project budget.

Outdoor full-color LED displays generally have a larger area. Although outdoor full-color displays are energy-saving products, the larger the area, the power of the entire screen will naturally increase. energy-saving design can save cost on the electricity bill of the screen. More large screens, like 50~100Sqm, require high brightness, choose P8, P10 will be more good option, competitive cost with high brightness of 6500nits. If the screen size is about 20Sqm , then use P4~P5mm, High definition with final cost can be acceptable.

11. Advice for Outdoor LED Billboard Maintenance​

The recommended working temperature is -20℃~ +50℃ and humidity is 10%~90%. Please notice don’t use or store LED billboard in circumstances of high temperature and high humidity.

Besides, protecting your LED billboards from leaking or metal particles entering. If dust and metal particles enter the cabinets, they will affect the stability of electronic components. If leakage occurs, please don’t use it until it is maintained and get dry inside.

The hardware components such as wiring should be checked routinely to prevent accidents such as loose connections and so on.

The aspect of the software is noticeable, too. Keeping your software up-to-date is essential, and removing unnecessary files can help to improve the performance. The maintenance of software can ensure the timely management and control over your LED display screens and redirect the malfunctions at the first time.

Turn on sequence: please start the controlling computer first then tuning on the LED digital billboard.

Turn off sequence: first, please shut down the display power, then the controlling software and finally the computer. If you turn off the computer before the board, that may cause burning out.
Besides, don’t turn on/off the digital LED billboard too frequently, and the interval time should be at least 5 minutes.

Moreover, don’t turn on the screen with displaying white with full brightness, which will bring big current impact to the powering system under such max power consumption state.

a. When connecting the anode and cathode of the power terminal, please ensure you do it correctly. Otherwise, there will be risks of burning out and fire disaster.

b. When powering the giant LED billboard, please avoid powering the whole screen at the same time because the instantaneous power may result in severe impact on your powering system.

c. Please don’t display white with full brightness for more than half an hour which may cause excess heat to the system and shorten the working life of the billboard.

d. If there are some unwanted phenomenon happens such as short circuit and switch trip, please shut down the LED displays then targeting the problems.

e. If the ambient temperature is too high, please don’t use the billboard for a long time.

As the LED digital billboard can be exposed to the open air, dust, particles and rains for a long time, there are risks of some unwanted situation. For instance, if dust clogs the data ports, it can lead to overheating of internal components. Thus there should be scheduling cleaning work for both surfaces of LED billboard and the inside of cabinets after running a certain period.

When cleaning the LED display, please use the recommended equipment such as a soft brush and cleaner and choose the right types of cleaning agents.

The recommended temperature is -40℃ to 60℃ and the storage moisture should be less than 60℃.

If the LED billboard is powered off for more than 3 days, please preheat the display for 4-8 hours with 30%-50% of the full brightness to dispel the humidity inside the cabinet. Then you can increase the brightness to normal level at 80%-100%.

If the LED billboard is shut down for more than 7 days, please preheat it at least 12 hours at the level of 30%-50% of full brightness.

12. Other Points to be Mentioned & Concerned for a Worry-free LED Billboard​

Here are some crucial points to be considered in advance if you’d like a worry-free LED billboard after installation.

a. Waterproof for cable connector

Problem: For most Outdoor LED billboards, it’s IP65 front & rear, while some projects meet the circumstances that water comes in from the cable connection port.

Solution: We all use cables inside cabinet-inner routing, which will release you from the headache of this kind of problem.

LED display screen Waterproof for cable connector

b. Policy of local government to be noticed & followed

1) Light adjustable & away from light pollution complaint

Problem: The brightness of the sun is 2000nits, it’s too dazzling when viewed from our eyes if the brightness of the LED screen is over double the brightness of the sun (Over 4000nits). That’s why for some EU & US countries, the government allows 5000nits MAX brightness for LED displays, otherwise, it’s defined as light pollution & the worse situation is to be removed. Especially at night, Too shinny Screen is a headache for citizens who live near the screen. In addition, relevant research results also show that “light pollution” can easily cause damage to the cornea and iris of human eyes, causing visual fatigue and decreased vision.

Solution: Choose an LED display screen with suitable brightness matched to government policy, and add a light sensor built-in LED screen, which will allow your screen to adjust the brightness according to the environment automatically. Such as on Finland, the government allows ONLY 300nits brightness during the night, and a light sensor + timezone brightness Setting would be easier for you.

2) Installation place to be concerned

Problem: Some screens are installed very near to the Traffic LED sign, which is very similar to traffic lights at night. Drivers mistakenly think that they are driving forward with green lights, which will cause traffic accidents easily.

Solution: Avoid installing your LED screen near this area in advance. Otherwise, it might be dismantled by force.

3) Certificates needed for building

Problem: Some end users might need the certificate for the building, such as fireproof level – If the building & screen are on fire, will the screen burst? Or the basic point, will the screen self-ignite during the very hot summer?

Solution: Get the screens from suppliers with certificates needed, such as us.

Anyway, when you have a pending project, welcome to share with us as many as possible details, such as the installation environment with pictures, a picture tells more than thousands of words, and we’re happy to help you with our experience for matched solution: Timeline, Budget, points to consider ahead, etc.

13. FAQs​

Improve brand awareness by using digital billboards to capture attention. Outdoor LED screen is an eye-catching attention grabber. Its ability to attract people’s attention has made it a new favorite among business owners and outdoor advertising companies.

LED billboards are made by assembling LED panels that contain thousands of tiny LEDs. These panels are mounted on a weatherproof frame, connected to a control system, and programmed to display content.

The lifespan of an LED billboard is typically between 50,000 to 100,000 hours, depending on the quality of the components and maintenance.

A billboard stands out due to bold visuals, clear messaging, vibrant colors, creative design, effective lighting, strategic location, and interactive elements.

A backlit billboard is an illuminated advertising sign that uses lights behind the display to enhance visibility, making it bright and noticeable both day and night.

14. Conclusion​

We are a reliable outdoor LED billboard factory who can not only offer high-quality LED billboard display but also professional advice for you to complete your LED display projects better! Just contact us by filling in the form below to get any more information or quotation you want.